In the heart of Lugano, under the arcades of the renowned pedestrian area of Via Nassa, at number 25, lies Watch Center, a store specialized in the sale of vintage, collectible, new, and pre-owned watches from prestigious Swiss brands such as Patek Philippe, Rolex, Audemars Piguet, Vacheron Constantin, Cartier, Omega, etc.

Watch Center was established thanks to the passion of Riccardo Radaelli, who, in the second half of the 1980s, ventured into the world of watches with a remarkably pioneering vision for that era. The significant approval he received from the local audience and nearby areas eventually led him to frequent the most important international trading hubs, continually expanding his knowledge and gaining an excellent reputation worldwide.

With the advent of the internet, dedicated online commerce platforms emerged. Notably, Chrono24, where Watch Center has been a Trusted Seller since 2007, scoring excellent reviews to this day.

In 2015, after obtaining a degree in mechanical engineering from the Swiss Federal Institute of Technology (ETH Zurich), Filippo decided to join his father Riccardo, who was approaching retirement, bringing a wave of energy and new ideas to the company.
In the initial years, he dedicated much time to studying, learning from Riccardo's teachings. He was fortunate to spend considerable time with the appraiser Mr. Valter Barocco, through whom he acquired the critical mindset necessary to better evaluate pre-owned watches.
Thus, he developed an extremely selective approach, focusing particularly on the quality of the items handled.
In a short time, Filippo reached a high level of expertise and decided to dedicate himself primarily to the trade of high-end watches.

Watch Center welcomes both experienced collectors and newcomers. Our staff will greet you with the warmth and professionalism that have always characterized us, guiding you step by step in choosing the timepiece that best suits your needs. While our primary focus is on wristwatches, our store also features a selection of vintage and modern jewelry, with a refined and elegant taste.
Table clocks, wall clocks, and various vintage items complete the offerings of Watch Center.